Barely on the road and the BMW 3 Series is already leaving everything behind it, including conventions and expectations. Once again the icon displays how to reinvent itself. After all, with the pioneering design language, it stands for the dawning of a new era. Propelling the ultimate sports sedan are even more powerful and efficient engines. And a new force – simply say “Hey BMW” and the BMW 3 Series recognises your voice and heeds your every word.